Responsibility
Art Director
Graphic Design
Objective
Transform a complex, annual government mandate into a human-centric campaign that drives enrollment and highlights the diversity of Washington State.
clients
Washington Healthplanfinder
YEAR
2024
team
Quinn Thomas Agency
JKC Video
The Exchange marketing team
The Exchange was established by the Washington State Legislature in 2011
as a public-private partnership that operates Washington Healthplanfinder,
the state’s online eligibility and enrollment portal for both Washington
Apple Health and qualified health plans.
Behind the brand | Washington Health Benefit Exchange
The Idea: Developed the "Your Health, Our Priority" concept to shift the narrative from "insurance paperwork" to "community support".
Visual Direction: Created a creative strategy featuring relatable, diverse Washingtonians engaging in daily activities—from chores to hiking local landscapes.
Art Direction: Led the visual development from initial brainstorming to on-site photoshoot direction.
Collaboration: Partnered with external agencies and video production houses to translate the concept into a cohesive multi-channel strategy.
A wide range of materials from print to digital:
Large-scale placements including light rail screens, billboards, doctoc’s offices and transit-specific advertising
Social media ads and organic posts, reels, and stories
English
Other Languages
For email marketing, I developed 14 templates, each adapted into 17 languages to support language access and inclusive communication.
Campaign-Products & Services
Campaign-Promotional
Campaign-Social Media
Award-Winning: Earned three Telly Awards for campaign excellence in three categories: Products & Services, Social Media, and Promotional.
Products & Service: https://www.tellyawards.com/winners/2025/online-commercials/campaign-products-services/your-health-our-priority/337763/
Social Media: https://www.tellyawards.com/winners/2025/online-commercials/campaign-social-media/your-health-our-priority/337760/
Promotional: https://www.tellyawards.com/winners/2025/online-commercials/campaign-promotional/your-health-our-priority/338002/
