RESPONSIBILITY
Art Director
Description
HNOSS is a fast-fashion brand and their stores put out new clothes every week. To catch up with this process, we also had a photoshoot every Friday before the week that these clothes came to stores. I worked with model agencies to select the best models for the photoshoot. Then I decided the layout for makeup that would work for them. I also prepared some example photos for poses and mood of the photoshoot, so the models could feel what the photoshoot needed. Finally, I communicated directly with photographer to choose suitable angle, lighting, and frame that work best for this kind of photoshoot.
client
HNOSS fashion vietnam
YEAR
Apr - Sep 2017
TEAM
Creative Director Rosii Nguyen
Photographer Nguyen Tien Phuc
sylist Luu Thanh Binh
Fashion Designers Nam, Nhu Quynh, Alisa Koo
Makeup Artist Alex Tran
Models Anzhelika Shamova, lisa, Anna M, Ava, Star
Assistant Min Nguyen
Behind the brand | HNOSS FASHION VIETNAM
HNOSS Fashion is a local Vietnamese fast-fashion brand. Launched in 2008 with their first store on Le Van Sy street, one of the famous fashion streets in Ho Chi Minh City, the store was very well received. The brand wants to be an inspiration for any Vietnamese and Asian women in every shape, every skin color, and every nationality. After 11 years in the fashion industry, HNOSS Fashion has opened up to 36 stores and they are growing fast. Their mission is to let women feel beautiful inside and outside everyday.
