RESPONSIBILITies

art director

Product Stylist

Video Editor

Description

Birthday Campaign is an annual sale event to celebrate HNOSS brand birthday. For three days of this event, customers can BOGO all items both online and in-store.

client

HNOSS fashion vietnam

YEAR

July 2017

TEAM

Creative Director Rosii Nguyen

Photographer Nguyen Tien Phuc

Product Stylist Mai Nguyen

Graphic Designer Mai Nguyen

THE NUMBER “9” VISUAL

For previous years of this “Buy One Get One” event, the brand promoted it with usual and uninspiring material, such as photoshoots and a couple social media posts. For this 9th birthday event, I wanted to do something different and bold. I wanted everything of this big event to surround the number “9” because it’s a powerful and lucky number in Vietnamese culture.

PROCESS OF MAKING KEY VISUAL & VIDEO CAMPAIGN

The key visual campaign was a stop-motion video that showed all the products come together to create a negative space that spelled out the number 9. This conveyed the message of a huge number of beautiful, fashionable items would be available for customers to shop during the 9th birthday event of the brand.

We first worked with the printing company to make a physical number 9 by paper that was 60 inches tall. To make the effect of all the clothes coming together, we shot every movement frame by frame. When combining all the images, we had a stop-motion video that I couldn’t be happier.

typo+color.gif

Printed media

“Why do you just have one poster?” That was what my thought when I was brainstorming the concept for this campaign. Just like clothes, these poster could have a lot of different looks and colors. Then I decided to make three versions of the number 9 with different colors for each printed media (poster, banner, standee, flyer, etc.) This not only helped customers feel colorful, lively, but also help them remember it as one event.

Website & Social Media

Mockups below were official banner, pop-up banners for website and video campaign on Facebook and Instagram. In the first hour the video was uploaded on Facebook, there was over 3,000 organic views with nearly over 200 comments and likes. By the end of event, this video reached over 242,000 views and more than 1,800 engagements.