RESPONSIBILITies
art director
Description
The Premium campaign was the first project I worked with HNOSS Fashion as an Art Director. HNOSS Fashion was a well-known brand for their casual and office clothing line. With the Premium line, they chose to launch a different and daring product instead of doing things they were already good at. After discussing with Rosii Nguyen, Creative Director, we finally visualized the mood, posing for models and how the shoot is going to flow.
client
HNOSS fashion vietnam
YEAR
May 2017
TEAM
Creative Director Rosii Nguyen
Executive Producer Nguyen Tien Phuc
Fashion Advisor & Styling Tran Hoai Trang
Campaign Photographer Ky Anh Tran
Fashion Film ZOBRA Production
DOP Lam Dao Dao
Fashion Designers Nam, Nhu Quynh, Alisa Koo
Makeup Artist Xi Quan Le
Models Polina, Elly
Behind the brand | HNOSS FASHION VIETNAM
HNOSS Fashion is a local Vietnamese fast-fashion brand. Launched in 2008 with their first store on Le Van Sy street, one of the famous fashion streets in Ho Chi Minh City, the store was very well received. The brand wants to be an inspiration for any Vietnamese and Asian women in every shape, every skin color, and every nationality. After 11 years in the fashion industry, HNOSS Fashion has opened up to 36 stores and they are growing fast. Their mission is to let women feel beautiful inside and outside everyday.
To do this campaign photoshoot, the crew had to leave the city and arrive at Vung Tau Beach - Vietnam at 4 am. The day was hot but everyone was very committed because we only got one day to make things perfect. That doesn’t keep us from having a great moment together with a lot of laughings.
