RESPONSIBILITies

art director

Graphic Designer

Description

Being an Art Director for HNOSS, I wondered how to keep the brand visual identity consistent. That was the reason this Visual Guideline came to life. This 70-page guideline included cohesive rules, dos & don’ts for employees who work with designs and visuals. It helped everyone keep the HNOSS brand visual consistent across the board. HNOSS Visual Guideline includes seven main sections: Logo, Color, Fonts, Website, Social Media, and Photoshoot.

client

HNOSS fashion vietnam

YEAR

2017

TEAM

Creative Director Rosii Nguyen

Photographer Nguyen tien phuc

Graphic Designer Mai Nguyen

Makeup Artist alex tran

Models Anzhelika Shamova, liza, nastya, vlada, anastasiia, Anna M, Ava, Star

Behind the brand | HNOSS FASHION VIETNAM

HNOSS Fashion is a local Vietnamese fast-fashion brand. Launched in 2008 with their first store on Le Van Sy street, one of the famous fashion streets in Ho Chi Minh City, the store was very well received. The brand wants to be an inspiration for any Vietnamese and Asian women in every shape, every skin color, and every nationality. After 11 years in the fashion industry, HNOSS Fashion has opened up to 36 stores and they are growing fast. Their mission is to let women feel beautiful inside and outside everyday.

DELIVERABLES

All of these images below were some examples that represent our work for HNOSS that followed the HNOSS Visual Guideline we created.