RESPONSIBILITies

art director

Editorial Designer

Description

I designed this handbook as a limited promotion product to go with the Premium line campaign for HNOSS Fashion. It was sent to Vietnamese influencers, KOLs, fashionistas, and celebrities and displayed in stores. By working extensively with a print shop, I chose A5 (half letter) paper size for this as it’s a well-known size for pocketbook. This handbook had a full detail of every items from the photoshoot campaign.

client

HNOSS fashion vietnam

YEAR

May 2017

TEAM

Creative Director Rosii Nguyen

Assistant Nguyen Tien Phuc

Behind the brand | HNOSS FASHION VIETNAM

HNOSS Fashion is a local Vietnamese fast-fashion brand. Launched in 2008 with their first store on Le Van Sy street, one of the famous fashion streets in Ho Chi Minh City, the store was very well received. The brand wants to be an inspiration for any Vietnamese and Asian women in every shape, every skin color, and every nationality. After 11 years in the fashion industry, HNOSS Fashion has opened up to 36 stores and they are growing fast. Their mission is to let women feel beautiful inside and outside everyday.

After working with the print shop, I chose matte finish paper for this handbook. The feel of a grainy texture was a perfect match with the spirit of Premium campaign. The handbook cover was printed on 300gsm paper and inside was 120gsm.